Pricing and selling for long-term success in the photography industry.
Pricing and selling for long-term success in the photography industry.
Pricing and selling for long-term success in the photography industry.
Does this sound like you?
- you are just starting your photography business afresh and have no idea where to even begin figuring out your pricing strategy?
- you plucked your fees out of thin air and have trouble justifying them even to yourself?
- you a wedding photographer turning to family portraits and not sure how to charge?
- you are afraid of "sales" and would rather just give your images away?
- you really want to be able to support your family with your income but it just doesn't seem feasible?
- you're burned out from shooting too many sessions per year and need to start shooting less for more?
If you've answered 'yes' to any of the above, this course is for you.
I will take you step by step from determining your goals and vision of success (it's different for everyone) to quite literally taking you through all the math where we'll get to how much you need to make per session to make your business sustainable long-term.
I'll also explain different pricing approaches and how to choose the best one for you. And I'll teach you how to sell without being salesy but instead providing a valuable service to your clients.
And there'll be some pep talks too, because I know how scary pricing can be. I've been there, done that, and I'm here to hold your hand through it all.
I'll also explain different pricing approaches and how to choose the best one for you. And I'll teach you how to sell without being salesy but instead providing a valuable service to your clients.
And there'll be some pep talks too, because I know how scary pricing can be. I've been there, done that, and I'm here to hold your hand through it all.
This course is NOT for you if...
- you want miracle "make six figures in a week" kind of course - you will not get instant results, this just doesn't happen
- you don't care about earning a living that can sustain you and your family, all without burning out
- you are planning to keep photography as a hobby and don't want to make a living from it
- you're not prepared to do some scary stuff like raising your rates and losing some of your old clients in order to move forward (I do talk you though the fears in the course but you have to actually buckle up and do it).
Questions + Answers
What format is the course in?
The course is a mixture of video content (aka me talking to the camera) and downloadable PDF worksheets or information sheets you can work through.
What's included in the course?
Sustainable Pricing includes the pricing module from my comprehensive Business Intensive for Family Photographers. I've decided to release it separately as I feel many photographers can benefit from it at this time. It covers goal-setting, all the math that you need to do, how to structure your pricing, and how to set up a successful sales strategy.
What level of experience should I have?
All levels of experience are welcome! I’ve had photographers just starting their business, and those who have been in the industry for several years take the course, and they have benefitted from the different aspects of it. That said, it is geared to someone just starting or in the first few of years in their business, or someone who’s been running it as a bit of a hobby for a while and now need to start making actual money from it and finding it hard to pivot. If you’re in doubt, just message me and I’ll be honest with you if that’s right for you, or you’d benefit from a more personalised one-to-one programme.
How long will I have access to the course materials?
Your purchase includes lifetime access – which means as long as this programme is running, you’ll have access to it to watch and rewatch at your own pace. The same goes for our private student-only Facebook group!
How quickly will I start seeing the results?
It really depends on how much work you are able to put in! Unfortunately there are no magic results that I can guarantee – quite honestly, no one can. Some students I’ve worked with made improvements – and increased sales which more than paid for the course investment – almost immediately. Others were not able to put as much work in and didn’t see the results right away. I give you all the tools – the rest is up to you and how badly you want to succeed.
Will I get individual one-to-one mentoring?
Most of the common questions are covered in the content included with the course. However if after completing the course you feel like you need a 121 session to help you implement the changes required, you can book one at 50% off the normal price.
8 videos
5 files
2 text files
Contents
Introduction & What To Expect
Do this first
Module Two: Pricing & Selling