Sustainable Pricing for Family Photographers by Real Life Photo Academy

Sustainable Pricing for Family Photographers

Pricing and selling for long-term success in the photography industry.

Tackling your impostor syndrome + guiding you though all the math

Figuring our pricing out can be mind-boggling. But it really doesn't have to be.

I will take you step by step from determining your goals to quite literally taking you through all the math where we'll get to how much you need to make per session to make your business sustainable long-term.

I'll also explain different pricing approaches and how to choose the best one for you and the business you want to build, and show you how to sell without being salesy but instead providing a valuable service to your clients.

And there'll be some pep talks too, because I know how scary pricing can be. I've been there, done that, and I'm here to hold your hand through it all.

It's not one of those courses were I tell you there's only one way to do things. Instead, I'll explain pros and cons of different approaches and let you make your own decision - the decision grounded in understanding how to be profitable as a family photographer!

"I highly recommend this course"

It really helped me set up a pricing i felt confident with and will actually pay the bills! I most certainly wouldn't have sold a £700 album last month if it wasn't for that course and believing in my pricing. A £700 album on a lockdown family shoot...who would've thought!?

- Charlene M

Antonina Mamzenko

Over the past 10 years Antonina has become one of the leading UK family photographers, creating a successful business with clients from all over the globe. She is passionate about empowering photographers to find their own unique path, demystifying pricing and marketing, and giving her students the confidence to charge sustainable rates and make a living from their passion.

Questions + Answers

What format is the course in?

The course is a mixture of video content (aka me talking to the camera) and downloadable PDF worksheets or information sheets you can work through.

What's included in the course?

Sustainable Pricing includes the pricing module from my comprehensive Business Intensive for Family Photographers. I've decided to release it separately as I feel many photographers can benefit from it at this time. It covers goal-setting, all the math that you need to do, how to structure your pricing, and how to set up a successful sales strategy.

What level of experience should I have?

All levels of experience are welcome! I’ve had photographers just starting their business, and those who have been in the industry for several years take the course, and they have benefitted from the different aspects of it. That said, it is geared to someone just starting or in the first few of years in their business, or someone who’s been running it as a bit of a hobby for a while and now need to start making actual money from it and finding it hard to pivot. If you’re in doubt, just message me and I’ll be honest with you if that’s right for you, or you’d benefit from a more personalised one-to-one programme.

How long will I have access to the course materials?

Your purchase includes lifetime access – which means as long as this programme is running, you’ll have access to it to watch and rewatch at your own pace. The same goes for our private student-only Facebook group! 

How quickly will I start seeing the results?

It really depends on how much work you are able to put in! Unfortunately there are no magic results that I can guarantee – quite honestly, no one can. Some students I’ve worked with made improvements – and increased sales which more than paid for the course investment – almost immediately. Others were not able to put as much work in and didn’t see the results right away. I give you all the tools – the rest is up to you and how badly you want to succeed.

Will I get individual one-to-one mentoring?

Most of the common questions are covered in the content included with the course. However if after completing the course you feel like you need a 121 session to help you implement the changes required, you can book one at 50% off the normal price.


Introduction & What To Expect
Welcome to Sustainable Pricing for Family Photographers
Do this first
What is success?
5 mins
Setting your goals
204 KB
Pep talk on all the fears and impostor syndrome!
6 mins
Introduction to money mindset
10 mins
Module Two: Pricing & Selling
Running the numbers & how much you need to make
198 KB
Running the numbers (spreadsheet version)
22.1 KB
Different pricing approaches and which one to choose
11 mins
Now we develop your pricing structure
365 KB
How to transition to higher prices
10 mins
How to charge when just starting out
5 mins
How to establish a successful sales process
16 mins
How to present prices to potential clients
10 mins
My 2019 client brochure
24.1 MB
My favourite suppliers